Handlebars identity in main spot color and black+white
Post card for Portland location, front and back, featuring an upclose picture of the spokes of a wheel.
Post card for Boston location, front and back, featuring a snowy forest trail.
Post card for Seattle location, front and back, featuring a lush off road bike trail.
Post card for San Francisco location, front and back, featuring an iconic photograph of a trolley car.
poster for Handlebars featuring a snowy setting.
Poster for handlebars featuring a long paved trail in the middle of lush greenery.
Handlebars: All Terrain Bike Shop
A class assignment where random companies were handed out and we were tasked with creating an identity, post cards, and posters.
I drew "bike shop" and decided to go with a bike shop that covers all types of terrains from city streets to off-road trails. Handlebars is a bike shop designed and marketed to serious bikers who want a professional and intelligent shop for purchasing new bikes as well as having current ones serviced.
The design of the logo was inspired by the organic lines of the handlebars on a beach cruiser, and gives the identity a natural flow almost similar to gentle curves of a bike trail.
For the project Handlebars had four locations, San Francisco, Portland, Boston and Seattle; all cities that have wide varieties of terrain and customers at its' disposal.
